The Blog

Commentary on competition law, consumer protection and the regulation of digital markets — written by students, scholars and practitioners from across the country.

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The Self-Replenishing Subsidy Pool: A New Frontier in Abuse of Dominance

Examining the alleged ₹3,000 crore self-replenishing subsidy pool at Flipkart, this article asks whether India’s abuse-of-dominance framework can address recurring, structurally embedded anti-competitive conduct in platform markets.

Rohitash Singh

Beyond the Plate: A Legal Critique of the 2026 Dairy Adulteration Crackdown

The 2026 Holi anti-adulteration drive demonstrates FSSAI’s operational capacity, but it also exposes statutory ambiguity between sub-standard and unsafe food, evidentiary hurdles in prosecution, and systemic gaps in India’s dairy supply chains.

Siddhi Khartode

The Illusion of Demand: Astroturfing, Algorithmic Manipulation, and Legal Accountability in Indian Cinema

Coordinated digital campaigns manufacture the appearance of organic audience enthusiasm before a film’s release. This piece examines astroturfing as misleading advertisement under the Consumer Protection Act, 2019 and as algorithmic foreclosure under the Competition Act, 2002.

Manshwi Anand

Labour Monopsony in India’s Quick Commerce Under Indian Competition Law

Quick commerce platforms operate within tightly drawn delivery radii, fragmenting labour markets into micro-geographies. This piece argues the Competition Act, 2002 is broad enough to examine buyer-side power over gig workers — what is missing is an enforcement framework.

Himanshu Yadav

When Algorithms Collude but Firms Do Not: The Dilemma under Section 2(b) of Indian Competition Act, 2002

In January 2025, a woman in Bengaluru posted a video that unsettled India’s competition law community. She had placed the same groceries on online order in her cart on Zepto, once on her iPhone, and…

Shivam Singh and Priyanshi Jain

Consumer Status In Flux: Navigating ‘Commercial Purpose’ And Regulatory Overlap In India's Real Estate Sector- Part I

Recently, the Supreme Court (“SC”) in the case of Vineet Bhari v. MGF Developers, addressed the rights of homebuyers against delays and deficiencies in housing projects developed by MGF Developers,…

Aaransha Shankar

Consumer Status In Flux: Navigating ‘Commercial Purpose’ And Regulatory Overlap In India's Real Estate Sector- Part II

In the Indian context, these gaps are particularly grave. As the real estate industry grows fast, assets become more and more financialized, and consumers are more dependent on regulated services,…

Aaransha Shankar

Corporate Liability for AI Harms and Monopolistic Practices

Artificial intelligence is no longer a far-off fantasy, dominating approval of loans, diagnosis, employment and even on the roads with autonomous vehicles. However, when the AI systems malfunction or…

Prachi Amit Sharma and Deepika Singh

BIS Enforcement and the Unclear Position of Seized Goods Even After the Liability is Absolved

What happens when your goods are seized, but the law leaves you with no way to take them back? The Bureau of Indian Standards (BIS) Act, 2016 establishes BIS as India’s national standards body. It…

Jiya Gulati

Pre-Merger Pitfalls: DVTs And The Gun-Jumping Trigger In India

On 20th May 2025, the Competition Commission of India (CCI), marking its 16th annual day, released revised FAQs on merger control, which represent the most significant procedural recalibration of…

Adeeb Bakhtavar

Recalibration of Competition Law Remedies: Through the Crown Theatre Verdict

The decision of the Supreme Court in the case concerning the Competition Commission of India Vs. Kerala Film Exhibitors Federation and Ors (Crown Theatre) has revitalised a critical argument on how…

Utsav Biswas

The Innovation Monopoly: Why ASML and TSMC Break Antitrust

Semiconductors are the most important element in modern age’s infrastructure. They are often called the “oil of the 21st century” as they are used in almost everything around us, whether it’s our…

Saransh Patwal

Winning Entries

Freshers' Advertisement Analysis Competition 2025

1st Place

The Influencer Market and Consumer's Deception: The Mama Earth

The Consumer Protection Act, 2019, defines “advertisement” as any publicity, representation, endorsement or pronouncement message across media. “Misleading advertisement” is defined as one that gives…

Mansi

2nd Place

Deceptive Luminescence: Indian Legal Lens on Vi-Rex Violet Ray Promises

As a young child gazes longingly upon a dazzling, unfamiliar toy, captivated by the promise of novelty, so too did the masses of the early twentieth century marvel at every promise of a scientific…

Narayani Khanna

3rd Place

Spinach Maggi : Health Claims, Misleading Consumers, and Legal Risks

Nestlé India launched an advertisement introducing the spinach-infused Masala Veg Atta Maggi noodles starring Bollywood actors Sanya Malhotra and Rajkumar Rao in 2021. The TV commercial showcased…

Kanya Mishra

3rd Place

The False Guarantee: Unmasking Rapido’s 'Auto in 5 Min or ₹50' Claim

The ad makes a misleading promise of guaranteed auto service within five minutes or compensation of ₹50, without transparent disclosure of terms or realistic fulfillment of the offer. By substituting…

Kriti Bhatia